Congratulations to every women who has started or preparing to begin starting up businesses, statistically it appears to be currently at a rate faster than men. Let us begin to celebrate this. Research shows just over half of these women are failing to make themselves an income, now you want to rethink the celebration? The question is should we rethink or rise up and change this as women in the business of building Empires.
Let’s start the empire road map, but bear in mind it’s time to remove the blindfold and open your eyes to your VISION TO ACHIEVE EVERY GOAL!
1. Know your purpose, customers and market
I HAVE A VISION, MY VISION IS MY PURPOSE – SAY IT!
Begin to have a clear sense of purpose, you know what you stand for and your vision and start to surround yourself with people all towards that vision and purpose with this you are starting a way to success. Let your vision deliver your mission which is geared toward your customer base and deliver products or services they want and need. Trust this, you already saw the gap in the market and now you want to successfully fill it. Write the vision – move to your mission – then your core values – and understand you have already begun and completed the hardest part of this process for yourself as a business woman.
2. Keep your overheads low and know your business model
This is extremely important when you are first starting out it is easy to want to look the part and spend a lot of money doing so. This doesn’t essentially set you up for success. As I started I worked from an affordable low cost base, meaning I used second hand computers and working from home.
I understood to be successful you need to have a really clear understanding of your business model. Understanding how money flows through the business is really, really important. So I began working to bring the business model to life by importantly generating income streams starting small, however, very consistently. I have grown, however, because how I began worked and still works, I developed my business empire around it, with strategic planning and implementation.
3. Get your business off the ground… then grow
There are a number of different stages to building a successful business. The very first stage is just getting yourself up and off the ground with enough income to keep the lights on… Here you need to apply focus on what activities are going to generate income. I spent 90 % of my time on income producing activities from the very beginning. This means doing actual client work, or working to find more clients.
Understand while it is important to have a plan, at the same time you need to get out there and let the market tell you what’s valuable and what’s not. Your priority is getting your first 10 clients through the door. This is really the most critical thing you can do in the early phase. Don’t forget though, you are required to stick to the Vision, Mission & Values, this must resonate always in your work with your clients.
4. Develop the characteristics needed for success
You need to be courageous and willing to make mistakes. Don’t have a pity party and want to give up, fix what doesn’t work with what does, move forward and don’t lose your courage.
You need to a mindset that is geared towards learning because every success that you want is probably outside of your comfort zone. Yes, you need to get uncomfortable go out there and you need to be able to learn what you need to do differently to get to that place.
You need to be client focused. Focus on your clientele, not you and what you willing to do and what you feel you can’t. Listen to them, ask questions, do the research, and get the job done excellently, proficiently and timeously, and your client will feel as though you are focused on them, and they will tell their associates about your business because people will ask them about the success of the work you delivered on.
You need to be TENACIOUS – have a strong connection with the Vision, Mission & Values you want your business to be and you need to go out there and get it. No more PITY PARTIES, DRESS, WALK & TALK YOUR SUCCESS! BEGIN TO BELIEVE, REMOVE THAT BLINDFOLD
5. Charge what you are worth
I think we as women in particular, and I did it too, undervalue ourselves in charging what we are worth. Yes in the beginning you do things at a lower rate to get runs on the board but there must come a point where you really have to start charging what other people charge and not be afraid to do that. I learned this about myself through another entrepreneur (see there is excellent value in having a good solid circle of women in business) who chatted to me about how much I undervalue the work I do and I need to re-evaluate my thinking.
So what else is needed to build an empire? An entrepreneurial spirit that never dies. Now that your blind fold is off, do you see your world of success, OF COURSE YOU DO!
Look out for our Ladies Let’s Come Together with Business Shower, where you bring a resource, and leave with a resource and knowledge of more can be achieved every day.